Cue the kiss.
At the end you're not left hating (but remembering) GoDaddy. Instead, you're rooting for the nerdly, curly-haired, bespectacled "Walter," played by Hollywood extra Jesse Heiman, who gets to do the lingering intense kiss with the blonde Refaeli.
"I told Jesse that he's a very good kisser," said Bar Refaeli on the TODAY show, appearing via satellite from Tel Aviv.
"I have a very strange dream that all my friends know about where I go to club, look around, choose the guy most unlikely to be kissed, and kiss him in front of everyone, and make give something to rememeber for the rest of the week," said Refaeli, who was voted #1 on Maxim magazine's Hot 100 list of 2012. "Godaddy is making my dream come true."
The scene apparently took 65 takes.
"We tried to get it as perfect as possible," said Heiman, who smiled and shook his head when asked if he purposely messed it up in order to keep the kisses coming.
Has GoDaddy grown up?
Somewhat. They're still up to their old teasing tricks. GoDaddy said CBS rejected a version of the ad that showed Refaeli and Heiman's tongues wrapped around each other's in a extended close-up, footage which the company shared with our producers. A "non-frenching" version will air during the Big Game. But Heiman was quick to remind viewers of the TODAY show during his appearance this morning that they can go online to see more than what will be allowed during the Super Bowl.
